Liberty USA, one of the nation’s largest full-line distribution companies servicing convenience stores, has hired Kolbrener Inc. to conduct its Brand Evolution ProcessSM including Image Mapping, External Confirmation, Marketing Communications Audit, and delivery of a Strategic Integrated Marketing Report to guide brand positioning and messaging and prescribe the best marketing tactics for achieving the company’s objectives.
“Liberty USA has a long history of outstanding customer service, a reputation for integrity, and high client retention rates,” noted George Potts, Kolbrener’s VP – Marketing. “The company has grown to nearly half a billion dollars in annual revenue, and it was voted one of the 20 Best Places to Work in Pennsylvania. But there’s a sense that in the past they’ve hidden their light under a bushel to some degree. A more robust branding and marketing program will help Liberty USA extend its reach and increase profit margins, and our Brand Evolution ProcessSM will provide a sound foundation and strategic direction for such a program.”
