MAKO Surgical Corp. Hires Kolbrener
MAKO Surgical Corp., an emerging orthopedic medical device company headquartered in Fort Lauderdale, has hired Kolbrener to develop MAKO's brand messaging, marketing strategy and brand identification and architecture.
About MAKO Surgical Corp.:
MAKO Surgical Corp. is a privately held, emerging orthopedic medical device company developing advanced solutions for least invasive orthopedic surgery. Founded in November 2004, the company has developed and released the MAKO Haptic Guidance System™. This FDA-cleared, surgeon-interactive robotic system allows surgeons to provide an innovative therapy called MAKOplasty™ to a large, yet significantly underserved patient population suffering from early stage degenerative joint disease of the knee. MAKOplasty™ empowers orthopedic surgeons to improve patient outcomes, shorten recovery time and enhance post-operative lifestyle. On June 16, 2006, MAKO achieved a significant milestone with the first clinical use of the Haptic Guidance System™ in support of a unicondylar knee arthroplasty executed through a less invasive 2.5-inch incision.
MAKO Surgical Corp. has raised more than $25 million in venture capital financing to date for its proprietary technology, and has more than 230 patents and patent applications in the areas of robotics, haptics, robotic surgery, image guided surgery, implants and materials, with more than 100 inventions in its product pipeline.
About Kolbrener
Kolbrener is a sales-smart marketing and branding consultancy with special expertise in technology companies. By integrating marketing strategies and tactics with each client's specific sales process, culture, competitive challenges and overall business objectives, our unique Brand Evolution Process
SM consistently delivers superb results in reaching and impacting target audiences; enhancing the quality and cost-efficiency of strategic communications; and, most importantly, increasing revenues.
