Kolbrener, Inc. now offers in-house Search Engine Optimization (SEO) and Search Engine Marketing (SEM) capabilities as part of its comprehensive marketing and branding toolkit.
“SEO and SEM services provide measurable value to our clients — they are truly must-haves for any company that expects its Web site to deliver a competitive edge,” explained Mike Kolbrener, the agency’s CEO. “So when we had a chance to add a talented, experienced SEO-SEM manager to our team, we didn’t hesitate.” He added that while Kolbrener has long emphasized the importance of SEO-SEM and provided these services through outside vendors, bringing them in-house further ensures that they align with a larger integrated marketing strategy.
Brandon Fritz, Kolbrener’s Interactive Services Manager, emphasized that, from initial prospect meetings through implementation, Kolbrener educates prospects and clients so they can make the best decisions. “Although people are becoming familiar with ‘SEO’ as a buzzword, few grasp the specifics of what can be done and how it can help their company or organization,” he noted. “Many SEO-SEM companies sell ‘packages’ without really explaining individual services — but our approach is to inform you first, then customize services to fit your needs. We’re also committed to rigorously monitoring and responding to current SEO trends and the future implications of Google’s Universal Search.”
Several clients are already contracting Kolbrener for monthly SEO-SEM work, which includes ethical link building and interactive marketing tactics, competitive analysis and custom built proposals, incorporating Web 2.0 tools for SEO, and consultation on how to produce content, design, and Web site architecture that will be more effective for both users and search engines.
