Nashville-based PureSafety, the leading provider of online safety training and risk management software solutions, has hired Kolbrener Inc. to redesign its Web site. The project will include creating new site architecture, designing Web page templates, and developing content.
According to George Potts, the marketing and branding consultancy’s VP – Marketing, PureSafety’s need to revamp its site was precipitated by a major acquisition. “Acquiring PerDatum and its Prognos™ software elevated PureSafety’s competitive position and advanced its vision of providing the market’s most comprehensive suite of safety and risk management software and solutions,” he explained. “But the existing Web site wasn’t designed to sell such a comprehensive solution. We’re looking forward to developing a site that will meet PureSafety’s needs for years to come. And this is also a great opportunity to realign brand positioning and messaging and enhance the site from a visitor’s perspective.”
Kolbrener has been PureSafety’s marketing partner since 2005. Previous projects included a multi-use folder, 12-page brochure, templated “Success Story” sell sheets, print ads, and diverse marketing and public relations pieces related to the PerDatum acquisition.
