Nashville-based PureSafety, the leading provider of online safety training and risk management software solutions, has hired Kolbrener Inc. to create its 2008 print ad campaign. According to George Potts, VP – Marketing at Kolbrener, the marketing and branding consultancy will handle concepting, messaging, design and production for the customer-focused ads, and will also direct custom photo shoots at PureSafety client sites.
“PureSafety continues to grow at an exciting pace, and significantly broadened its offerings in 2007 through an acquisition,” noted Potts. “A new print ad campaign is one of several tactics we’re helping execute to promote the customer benefits of their expanding, integrated solution.“
Potts added that ongoing work with PureSafety illustrates the value of long-term relationships between clients and marketing firms. “We’ve worked with PureSafety for three years now,&rlquo; he explained. “We understand their offerings and the fundamentals of their brand, so when a project like this comes along, we’re already in tune with what needs to be done. We’re uniquely able to incorporate new products or adapt messaging while ensuring brand integrity and consistency.”
Kolbrener is also working on PureSafety’s new Web site. Past projects have included: a multi-use folder, 12-page brochure, templated “Success Story” sell sheets, and diverse marketing and public relations pieces related to the PerDatum acquisition.
