Monthly Archives: June 2007

Real Time Tweaking

This week MTV Networks became the first national network group to partner on an ongoing basis with Visible World, the direct-response company that empowers advertisers to update their campaigns in real time. Cool technology, but I believe it is really limited to only live television events. When it comes to regularly scheduled programming combined with […]

Jonah Bloom Goes Out On A Limb

I just read Johah Bloom’s June 18th Advertising Age article “Why the iPhone Will Be a Big Success.” It is not a bad article, but with all the sea changes in our industry you might think that the Editor of Advertising Age would find a more compelling topic to address. Talking about the iPhone naysayers […]