I just read Johah Bloom’s June 18th Advertising Age article “Why the iPhone Will Be a Big Success.” It is not a bad article, but with all the sea changes in our industry you might think that the Editor of Advertising Age would find a more compelling topic to address. Talking about the iPhone naysayers and forecasting iPhone’s success isn’t the “going out on a limb” type of commentary I expect from Mr. Bloom. I hope Jonah gets back to the topics that draw us to his column such as advocating for a change agent at the 4A’s, discussing consumer-created ads and advocating for a tighter relationship between marketing and PR.