Real Time Tweaking


Posted on June 28, 2007 – 5:28 pm in Advertising Age, Television

This week MTV Networks became the first national network group to partner on an ongoing basis with Visible World, the direct-response company that empowers advertisers to update their campaigns in real time. Cool technology, but I believe it is really limited to only live television events. When it comes to regularly scheduled programming combined with DVR and downloadable trends, I just don’t see the impact.


This entry was written by George Potts and posted on at 5:28 pm and filed under Advertising Age, Television. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. Posted July 10, 2007 at 12:38 am | Permalink

    It is not only limited to live television events. Applies to all television delivery formats.

  2. George Potts
    Posted July 12, 2007 at 4:15 pm | Permalink

    Yes, I do understand that it can be applied to all television formats. It is my opinion though that it would really only be impactful for live television events.

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