Monthly Archives: July 2007

Whatever Happened to Parental Responsibility?

The week’s Advertising Age reports that even after Big Food, 11 major food marketers including Kellogg, Kraft Foods, General Mills and Unilever, voluntarily shifted or eliminated $1 billion in kid-targeted junk-food marketing, critics, watchdogs and regulators such as Federal Trade Commission’s Jon Leibowitz are now pressing for more restrictions on more marketers including media companies. […]

Social bookmarks, not social spam

The latest online marketing trends include search engine optimization, and now we can add social bookmarking.
Wikipedia defines social bookmarking as:
A social bookmarking system or network, users store lists of Internet resources that they find useful. These lists can be accessible to the public by users of a specific network or website. Other users with similar […]

Agency billing gets comical

For those of us who work for agencies, you understand the importance of constantly updating timesheets with your hours on a project.
The Puppet Agency, created by Blue Sky Agency, produces videos of typical daily occurrences within advertising agencies.  Episode 2 may hit home for those of you who have large or conglomerate agency experience. 
When asked […]

Websites go green by going black

This never crossed my mind, but your website is more green if it is black. In January of this year, Mark Ontkush wrote a blog post that claimed if Google changed their page background to black, they would save 750 megawatt-hours a year. 
As Mark says:
As noted, an all white web page uses about 74 watts to display, […]

Simpsonize-Me

The Simpsons movie promotional blitz is on!  The arsenal includes commercials, billboards, sponsorships, print, and my favorite, posters in 7-11s. Now add the Be Yellow campaign. 
Upload your photo and the Simpsonizer will turn you into a resident of Springfield.  You can then place your character into a screen saver, wallpaper desktop, and more. The website supplies all the tools […]

Mentos Viral Marketing 2.0

I love Mentos’ most recent viral marketing initiative: MentosIntern.com. Props to Elizabeth Cannon, Mentos’ brand manager, and Paul Bichler, creative director at Bartle Hegarty, the agency that created the concept. According to Cakke, a blog focused on domain name values, MentosIntern.com is “the fastest-growing domain name we’ve ever seen” based on its generating more than […]