Monthly Archives: August 2007

BP Is Greenwashing

August 23, 2007 – 6:41 pm

This summer Kolbrener published a newsletter on Greenwashing, the practice of talking the green talk in your marketing and advertising but not necessarily walking the green walk. Essentially, if you’re going to execute a campaign incorporating “Green”, then your actions better be as substantive as your ads or your brand will suffer. BP is going […]

By George Potts | Posted in Greenwashing, Consumer Marketing, Branding, Advertising Age, Advertising | Comments (2)

Are Any of Your Targets Transumers?

August 20, 2007 – 4:14 pm

There is a new marketing type in town and they are called transumers. As classified by Rainer Evers in a trend briefing on trendbriefing.com, transumers are “consumers who are more interested in the experience rather than owning.” Well, yeah . . . that’s called renting. They’re just renters, right? Not exactly.
Transumers do rent, but they […]

By George Potts | Posted in Consumer Marketing, Advertising | Comments (1)

Props to Pat Fallon

August 16, 2007 – 4:12 pm

I simply wish to give props to Pat Fallon. It was reported in the August 6, 2007 Advertising Age that Pat, the legendary founder of his celebrated namesake agency, was “shifted into an emeritus role last week in a restructuring by parent Publicis Group.” This move essentially puts the shop under the oversight of Saatchi […]

By George Potts | Posted in Advertising Age, Advertising | Comments (0)

Form two lines!

August 16, 2007 – 3:50 pm

I just wanted a cup of coffee! There I was waiting in line at a popular coffee establishment for the better part of 15 minutes for a freakin’ cup of coffee! Maybe the barista is working off a hangover? Maybe the 4 people ahead of me don’t speak the made up coffee language on the […]

By Mike Kolbrener | Posted in Branding | Comments (0)

Reanimated Redenbacher, aka Deadenbacher, Is Now Truly Dead

August 8, 2007 – 12:26 pm

As reported in the July 30, 2007 Advertising Age, Crispin Porter & Bogusky lost ConAgra Foods’ Orville Redenbacher brand. While the campaign created a lot of buzz, the basis for much of CP&B’s fame, it was simply disturbing. At Kolbrener, we’re usually big fans of CP&B’s work, but unlike the creepy-cool King, the reanimated Redenbacher […]

By George Potts | Posted in Advertising Age, Advertising | Comments (0)

Campaign Logos 2008

August 8, 2007 – 9:59 am

The Iraq War, Health Care, Tax Reform, Social Security, Terrorism, Global Warming. All issues to debated until the elections determine who wins the 2008 Presidential Election, for sure. But none of those topics come into play in this forum. What matters here is the design of the political campaign logos — these identities are as […]

By Kirk Littell | Posted in Politics, Design, Branding | Comments (6)

All-Bran: Take a load off

August 1, 2007 – 3:17 pm

All-Bran cereal has a new commercial, which really speaks to the brand’s promise.   
The construction worker in the commercial had problems staying regular until he tried All-Bran.  The advertisement never comes out and says what ’staying regular’ is or how All-Bran will help, but their metaphors are pretty hard to miss (especially 14 seconds into the […]

By Brandon Fritz | Posted in Interactive, Viral Marketing, Advertising | Comments (3)