All-Bran: Take a load off


Posted on August 1, 2007 – 3:17 pm in Interactive, Viral Marketing, Advertising

All-Bran cereal has a new commercial, which really speaks to the brand’s promise.   

The construction worker in the commercial had problems staying regular until he tried All-Bran.  The advertisement never comes out and says what ’staying regular’ is or how All-Bran will help, but their metaphors are pretty hard to miss (especially 14 seconds into the commercial).



Makes a pretty cool viral video too.

Via Ad Rants


This entry was written by Brandon Fritz and posted on at 3:17 pm and filed under Interactive, Viral Marketing, Advertising. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

3 Comments

  1. Matthaios
    Posted August 22, 2007 at 9:10 am | Permalink

    Nice…

  2. Yannis
    Posted September 12, 2007 at 11:24 am | Permalink

    interesting

  3. Sergios
    Posted September 13, 2007 at 4:39 pm | Permalink

    Nice

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