As reported in the July 30, 2007 Advertising Age, Crispin Porter & Bogusky lost ConAgra Foods’ Orville Redenbacher brand. While the campaign created a lot of buzz, the basis for much of CP&B’s fame, it was simply disturbing. At Kolbrener, we’re usually big fans of CP&B’s work, but unlike the creepy-cool King, the reanimated Redenbacher was more creep than cool, so much so that he was dubbed “Deadenbacher.” CP&B was trying to unlock the power of Orville and we applaud them for their effort; however, we weren’t surprised to read that ConAgra called an agency review and made a move.