Monthly Archives: September 2007

College Selection Process

You studied hard, you took your SATs, your guidance counselor made a few uniformed suggestions. Maybe, you bought a book that had a Zagat’s type description of colleges and universities. If you were lucky, your parents knew someone who knew someone at some semi-respectable college or University. You filled out your application, wrote your essay, and waited. […]

Smile. You could be in advertising — literally!

So imagine that you’re at an event with friends and someone takes a picture of you. Then, that exact photo ends-up in an ad for a cellular phone company — without your consent! Can you imagine?

That’s exactly what happened to Alison Chang of Bedford, Texas after attending a church camp in Australia. A camp counselor […]

BtoB Headlines And The New Math

Online ad spending seen topping radio spending
B-to-b ad pages, revenue down
‘Journal’ reorganizes ad sales department to pump integrated sales with Web properties
Online newspaper advertising up 19%
Time Inc. to shutter “Business 2.0”
Yellow Book to test video advertisements
Marketers prepare for ‘blended search’
Online marketing tools come of age

These are headlines from just the first six pages of the […]