Monthly Archives: November 2007

For the sake of clarity

November 29, 2007 – 11:41 am

I don’t believe we have ever posted a piece that is politically motivated. Furthermore, I am hesitant to do so, but I can no longer listen to colleagues, friends and acquaintances debate that the arguments to go to war in Iraq were legitimate.
Fact: Iraq did not possess weapons of mass destruction (WMD).
In October 2004, the […]

By George Potts | Posted in Politics | Comments (1)

Why aren’t marcomm students reading Advertising Age?

November 28, 2007 – 11:16 am

At Kolbrener, we hire three interns every semester and have been running our intern program for four years. Every semester I interview approximately 20 to 25 students from regional universities and colleges. And in every interview I ask the following question: “What periodicals do you read that cover the advertising, marketing and/or PR industries?” Not […]

By George Potts | Posted in Creativity, Advertising Age, Advertising | Comments (3)

What do Barry Bonds and Arnold Schwarzenegger have to do with Google?

November 1, 2007 – 4:34 pm

For those of you new to SEO and the terminology, first let me explain PageRank. 
PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be […]

By Brandon Fritz | Posted in Search Engine Optimization, Google | Comments (4)