Comments on: Why aren’t marcomm students reading Advertising Age?

By: Erica DeWolf

Erica DeWolf — Tue, 04 Dec 2007 14:22:56 +0000

I’m a recent graduate with an Advertising/PR major, and I can honestly say that I wasn’t introduced to these periodicals until my senior year of college, when I took my creative strategies course. Even then, we weren’t required to read these publications, but we were strongly encouraged to. I knew that they existed before then, but I suppose I never purchased subscriptions because of today’s world: everything is online. Even though I hadn’t subscribed to one of these periodicals until senior year, I had consistently searched for areas of interest in the advertising area online. I found many fascinating articles for free. And these were also articles where I could easily interact with the author. I don’t think not reading these publications are such a bad thing, as long as students are interested enough to pursue these types of stories on their own time (and for free! Remember, college students don’t want to spend any extra nickels or dimes).

By: George Potts

George Potts — Thu, 29 Nov 2007 15:17:13 +0000

Tanya,

Ok, maybe you were the only one.

Also, students don’t even know abour prominent marketing Web sites like Marketing Sherpa.

By: Tanya

Tanya — Wed, 28 Nov 2007 22:02:36 +0000

Hey, not fair! I got that question right.

Admittedly, I wasn’t reading all 3 of those publications regularly , and one of them was a website.

Hmm, maybe periodicals just don’t have enough jokes and pretty pictures to entertain students.

Or maybe the marketing teachers themselves aren’t reading them? After hearing a CMU Prof say “I really think this internet thing is the future,” I wouldn’t doubt it.