Monthly Archives: April 2008

Fake Steve Jobs

April 28, 2008 – 2:50 pm

Dan Lyons of Forbes is thoroughly entertaining at the Web 2.0 expo. His keynote gives the background into his Fake Steve Jobs blog and makes fun of whole host of other folks along the way. Take a look at the Youtube video of it. 

By Mike Kolbrener | Posted in Blogging, Advertising | Comments (0)

Top 6 Marketing Mistakes in 2008

April 15, 2008 – 10:20 am

1.    Narrow your focus: Find your target audience and gear your marketing efforts to that audience. Trying to appeal to everyone typically does not work.

2.    Inconsistency in Your Marketing Efforts: You need to have the same look and feel across all of your ads, promotions, and overall marketing efforts.  This is a critical part of […]

By Mike Kolbrener | Posted in sales activity, marketing, sales and marketing, sales | Comments (0)

Branding from the inside out

April 14, 2008 – 2:23 pm

Back in October of 2007, John Quelch of WPP and professor since 1979 at the Harvard Business School, shared his insight with Laura Mazur and Louella Miles regarding the power of “branding an ingredient” as a key to better marketing a larger or more complex product or service.  ”When is the provider of the final product or service willing to compromise its own brand-building to add the […]

By Mike Kolbrener | Posted in marketing, Consumer Marketing, Branding | Comments (0)

A company that understands the sales game

April 13, 2008 – 1:29 pm

Here’s a company that seems to really understand the sales: game: http://www.irwinpollackconsulting.com. They are also willing to put their money where their mouths are because they have bid the top billing on google PPC for “sales and marketing“. A few words of wisdom from their site: “The reality is, your customer will buy from you for […]

By Mike Kolbrener | Posted in sales activity, marketing, sales and marketing, sales | Comments (0)