Lately, a lot of people have been asking us about Web 2.0 strategies and more particularly about Web 2.0 SEO and social media strategies. Below, are 6 things that you can do yourself to take advantage of SEO as an integral part of your company’s lead generation strategy.  A Web 2.0 SEO “social media” strategy will build awareness of your products and services and help engage your prospects in a larger conversation about the topics in which you are an expert.

1.    Build multiple blogs on multiple ideas around your expertise, all linking to each
other and back to the main site. You’ll need 5 to 6 (minimum) people who are
willing to write for these blogs on a weekly basis. There are many good blogging tools and many of them are free. Take a look at www.wordpress.com.
2.    Create video content (interviews, discussions, activities, etc) to post to http://www.youtube.com that also links back to your main web site.  Inexpensive digital video cameras can be purchased for as little as $225 and are an invaluable tool. With drag and drop interfaces for YouTube, the process is easy.
3.    Post photos on http://www.flickr.com that link back to the main site.
4.    Develop pod casts and post on your main web site (you can take audio content
from the videos or an interview with some of your key clients on the benefits they receive from your company).  Here’s a great link explaining DIY podcasting. Also check out mypodcast.com as a good place to start and create and host your podcasts.
5.    Open LinkedIn, FaceBook, MySpace or Twitter accounts for your company and or yourself. The one’s you choose largely depend on who your target audience is, but don’t underestimate the power of these locations.
6.    Find 5 or more advocates of your product or service and ask them to blog about your company. Make sure that their blogs link back to the main page.

If you’d like to know more about Web 2.0 strategies you can contact me at mike@kolbrenerusa.com.