Author Archives: Brandon Fritz

50 Top Niche Social Media Sites, and Their Power Accounts

This fall marked the first semester Kolbrener had an internship in SEO/Interactive Marketing.  Tanya Ferrell, our SEO intern, has been spending a lot of time researching social media.  After reading her latest article, 4 Types of Social Media Marketers and the 1 You Never Read About , I asked her to write a post for our blog.  So without further ado, here […]

What do Barry Bonds and Arnold Schwarzenegger have to do with Google?

For those of you new to SEO and the terminology, first let me explain PageRank. 
PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be […]

Relax, it’s FedEx… and it’s Friday

It’s been crazy around here recently. Project after project, and it seems there are not enough hours in the day.
As busy as we have all been, no one has been more inundated than George Potts.
Lore of George’s work ethic and responsibility has stretched across the nation.

Kolbrener on KDKA

George, I know you’re ‘geeked’ out

All-Bran: Take a load off

All-Bran cereal has a new commercial, which really speaks to the brand’s promise.   
The construction worker in the commercial had problems staying regular until he tried All-Bran.  The advertisement never comes out and says what ’staying regular’ is or how All-Bran will help, but their metaphors are pretty hard to miss (especially 14 seconds into the […]

Social bookmarks, not social spam

The latest online marketing trends include search engine optimization, and now we can add social bookmarking.
Wikipedia defines social bookmarking as:
A social bookmarking system or network, users store lists of Internet resources that they find useful. These lists can be accessible to the public by users of a specific network or website. Other users with similar […]

Agency billing gets comical

For those of us who work for agencies, you understand the importance of constantly updating timesheets with your hours on a project.
The Puppet Agency, created by Blue Sky Agency, produces videos of typical daily occurrences within advertising agencies.  Episode 2 may hit home for those of you who have large or conglomerate agency experience. 
When asked […]

Websites go green by going black

This never crossed my mind, but your website is more green if it is black. In January of this year, Mark Ontkush wrote a blog post that claimed if Google changed their page background to black, they would save 750 megawatt-hours a year. 
As Mark says:
As noted, an all white web page uses about 74 watts to display, […]

Simpsonize-Me

The Simpsons movie promotional blitz is on!  The arsenal includes commercials, billboards, sponsorships, print, and my favorite, posters in 7-11s. Now add the Be Yellow campaign. 
Upload your photo and the Simpsonizer will turn you into a resident of Springfield.  You can then place your character into a screen saver, wallpaper desktop, and more. The website supplies all the tools […]