November 29, 2007 – 11:41 am
I don’t believe we have ever posted a piece that is politically motivated. Furthermore, I am hesitant to do so, but I can no longer listen to colleagues, friends and acquaintances debate that the arguments to go to war in Iraq were legitimate.
Fact: Iraq did not possess weapons of mass destruction (WMD).
In October 2004, the […]
November 28, 2007 – 11:16 am
At Kolbrener, we hire three interns every semester and have been running our intern program for four years. Every semester I interview approximately 20 to 25 students from regional universities and colleges. And in every interview I ask the following question: “What periodicals do you read that cover the advertising, marketing and/or PR industries?” Not […]
September 13, 2007 – 12:19 pm
Online ad spending seen topping radio spending
B-to-b ad pages, revenue down
‘Journal’ reorganizes ad sales department to pump integrated sales with Web properties
Online newspaper advertising up 19%
Time Inc. to shutter “Business 2.0”
Yellow Book to test video advertisements
Marketers prepare for ‘blended search’
Online marketing tools come of age
These are headlines from just the first six pages of the […]
August 23, 2007 – 6:41 pm
This summer Kolbrener published a newsletter on Greenwashing, the practice of talking the green talk in your marketing and advertising but not necessarily walking the green walk. Essentially, if you’re going to execute a campaign incorporating “Green”, then your actions better be as substantive as your ads or your brand will suffer. BP is going […]
August 20, 2007 – 4:14 pm
There is a new marketing type in town and they are called transumers. As classified by Rainer Evers in a trend briefing on trendbriefing.com, transumers are “consumers who are more interested in the experience rather than owning.” Well, yeah . . . that’s called renting. They’re just renters, right? Not exactly.
Transumers do rent, but they […]
August 16, 2007 – 4:12 pm
I simply wish to give props to Pat Fallon. It was reported in the August 6, 2007 Advertising Age that Pat, the legendary founder of his celebrated namesake agency, was “shifted into an emeritus role last week in a restructuring by parent Publicis Group.” This move essentially puts the shop under the oversight of Saatchi […]
August 8, 2007 – 12:26 pm
As reported in the July 30, 2007 Advertising Age, Crispin Porter & Bogusky lost ConAgra Foods’ Orville Redenbacher brand. While the campaign created a lot of buzz, the basis for much of CP&B’s fame, it was simply disturbing. At Kolbrener, we’re usually big fans of CP&B’s work, but unlike the creepy-cool King, the reanimated Redenbacher […]
The week’s Advertising Age reports that even after Big Food, 11 major food marketers including Kellogg, Kraft Foods, General Mills and Unilever, voluntarily shifted or eliminated $1 billion in kid-targeted junk-food marketing, critics, watchdogs and regulators such as Federal Trade Commission’s Jon Leibowitz are now pressing for more restrictions on more marketers including media companies. […]
I love Mentos’ most recent viral marketing initiative: MentosIntern.com. Props to Elizabeth Cannon, Mentos’ brand manager, and Paul Bichler, creative director at Bartle Hegarty, the agency that created the concept. According to Cakke, a blog focused on domain name values, MentosIntern.com is “the fastest-growing domain name we’ve ever seen” based on its generating more than […]
This week MTV Networks became the first national network group to partner on an ongoing basis with Visible World, the direct-response company that empowers advertisers to update their campaigns in real time. Cool technology, but I believe it is really limited to only live television events. When it comes to regularly scheduled programming combined with […]
