Author Archives: Mike Kolbrener

Fake Steve Jobs

April 28, 2008 – 2:50 pm

Dan Lyons of Forbes is thoroughly entertaining at the Web 2.0 expo. His keynote gives the background into his Fake Steve Jobs blog and makes fun of whole host of other folks along the way. Take a look at the Youtube video of it. 

Posted in Blogging, Advertising | Comments (0)

Top 6 Marketing Mistakes in 2008

April 15, 2008 – 10:20 am

1.    Narrow your focus: Find your target audience and gear your marketing efforts to that audience. Trying to appeal to everyone typically does not work.

2.    Inconsistency in Your Marketing Efforts: You need to have the same look and feel across all of your ads, promotions, and overall marketing efforts.  This is a critical part of […]

Posted in sales activity, marketing, sales and marketing, sales | Comments (0)

Branding from the inside out

April 14, 2008 – 2:23 pm

Back in October of 2007, John Quelch of WPP and professor since 1979 at the Harvard Business School, shared his insight with Laura Mazur and Louella Miles regarding the power of “branding an ingredient” as a key to better marketing a larger or more complex product or service.  ”When is the provider of the final product or service willing to compromise its own brand-building to add the […]

Posted in marketing, Consumer Marketing, Branding | Comments (0)

A company that understands the sales game

April 13, 2008 – 1:29 pm

Here’s a company that seems to really understand the sales: game: http://www.irwinpollackconsulting.com. They are also willing to put their money where their mouths are because they have bid the top billing on google PPC for “sales and marketing“. A few words of wisdom from their site: “The reality is, your customer will buy from you for […]

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Marketing and Sales: “Two great tastes that taste great together.”

October 28, 2007 – 10:43 am

You got chocolate in my peanut butter!
You got peanut butter on my chocolate!
That very successful 1970s launch for what is now a ubiquitous treat is the perfect metaphor for the way marketing and sales disciplines often view each other. To make matters worse, most marketing professional have convinced their clients that “successful” marketing will get […]

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College Selection Process

September 27, 2007 – 1:11 pm

You studied hard, you took your SATs, your guidance counselor made a few uniformed suggestions. Maybe, you bought a book that had a Zagat’s type description of colleges and universities. If you were lucky, your parents knew someone who knew someone at some semi-respectable college or University. You filled out your application, wrote your essay, and waited. […]

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Form two lines!

August 16, 2007 – 3:50 pm

I just wanted a cup of coffee! There I was waiting in line at a popular coffee establishment for the better part of 15 minutes for a freakin’ cup of coffee! Maybe the barista is working off a hangover? Maybe the 4 people ahead of me don’t speak the made up coffee language on the […]

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