November 28, 2007 – 11:16 am
At Kolbrener, we hire three interns every semester and have been running our intern program for four years. Every semester I interview approximately 20 to 25 students from regional universities and colleges. And in every interview I ask the following question: “What periodicals do you read that cover the advertising, marketing and/or PR industries?” Not […]
August 23, 2007 – 6:41 pm
This summer Kolbrener published a newsletter on Greenwashing, the practice of talking the green talk in your marketing and advertising but not necessarily walking the green walk. Essentially, if you’re going to execute a campaign incorporating “Green”, then your actions better be as substantive as your ads or your brand will suffer. BP is going […]
August 16, 2007 – 4:12 pm
I simply wish to give props to Pat Fallon. It was reported in the August 6, 2007 Advertising Age that Pat, the legendary founder of his celebrated namesake agency, was “shifted into an emeritus role last week in a restructuring by parent Publicis Group.” This move essentially puts the shop under the oversight of Saatchi […]
August 8, 2007 – 12:26 pm
As reported in the July 30, 2007 Advertising Age, Crispin Porter & Bogusky lost ConAgra Foods’ Orville Redenbacher brand. While the campaign created a lot of buzz, the basis for much of CP&B’s fame, it was simply disturbing. At Kolbrener, we’re usually big fans of CP&B’s work, but unlike the creepy-cool King, the reanimated Redenbacher […]
The week’s Advertising Age reports that even after Big Food, 11 major food marketers including Kellogg, Kraft Foods, General Mills and Unilever, voluntarily shifted or eliminated $1 billion in kid-targeted junk-food marketing, critics, watchdogs and regulators such as Federal Trade Commission’s Jon Leibowitz are now pressing for more restrictions on more marketers including media companies. […]
I love Mentos’ most recent viral marketing initiative: MentosIntern.com. Props to Elizabeth Cannon, Mentos’ brand manager, and Paul Bichler, creative director at Bartle Hegarty, the agency that created the concept. According to Cakke, a blog focused on domain name values, MentosIntern.com is “the fastest-growing domain name we’ve ever seen” based on its generating more than […]
This week MTV Networks became the first national network group to partner on an ongoing basis with Visible World, the direct-response company that empowers advertisers to update their campaigns in real time. Cool technology, but I believe it is really limited to only live television events. When it comes to regularly scheduled programming combined with […]
I just read Johah Bloom’s June 18th Advertising Age article “Why the iPhone Will Be a Big Success.” It is not a bad article, but with all the sea changes in our industry you might think that the Editor of Advertising Age would find a more compelling topic to address. Talking about the iPhone naysayers […]
Peter Krikovich, CEO of Cramer-Krasselt, got it right when he told CareerBuilder’s VP-consumer marketing, Richard Castellini, to f—off. In less than 36 months, C-K had helped CareerBuilder become famous and overtake Monster.com to become the market leader among online career sites. C-K produced metrics that most CMOs would sacrifice their first born to achieve. Yet, […]
January 30, 2007 – 3:53 pm
I understand the logic behind Advertising Age naming the Agency of the Year the consumer, but Jonah Bloom and his team’s logic at Ad Age is flawed. And my argument is best supported by the Viewpoint article Tim Williams wrote in the July 24, 2006 Ad Age.
Tim argues that agencies aren’t in the advertising business […]
