Dan Lyons of Forbes is thoroughly entertaining at the Web 2.0 expo. His keynote gives the background into his Fake Steve Jobs blog and makes fun of whole host of other folks along the way. Take a look at the Youtube video of it.
November 28, 2007 – 11:16 am
At Kolbrener, we hire three interns every semester and have been running our intern program for four years. Every semester I interview approximately 20 to 25 students from regional universities and colleges. And in every interview I ask the following question: “What periodicals do you read that cover the advertising, marketing and/or PR industries?” Not […]
October 28, 2007 – 10:43 am
You got chocolate in my peanut butter!
You got peanut butter on my chocolate!
That very successful 1970s launch for what is now a ubiquitous treat is the perfect metaphor for the way marketing and sales disciplines often view each other. To make matters worse, most marketing professional have convinced their clients that “successful” marketing will get […]
October 26, 2007 – 2:50 pm
It’s been crazy around here recently. Project after project, and it seems there are not enough hours in the day.
As busy as we have all been, no one has been more inundated than George Potts.
Lore of George’s work ethic and responsibility has stretched across the nation.
October 25, 2007 – 1:52 pm
When the almighty “they” speak of a ‘paperless society’ it’s typically in reference to paper — you know, office paper, correspondence, forms, spreadsheets, etc. I for one still see that model being a long ways off (have you ever tried to read 30 continuous pages on-screen?). What is practically imminent though is the newspaper-less society. […]
October 12, 2007 – 8:38 am
George, I know you’re ‘geeked’ out
September 27, 2007 – 1:11 pm
You studied hard, you took your SATs, your guidance counselor made a few uniformed suggestions. Maybe, you bought a book that had a Zagat’s type description of colleges and universities. If you were lucky, your parents knew someone who knew someone at some semi-respectable college or University. You filled out your application, wrote your essay, and waited. […]
September 24, 2007 – 5:02 pm
So imagine that you’re at an event with friends and someone takes a picture of you. Then, that exact photo ends-up in an ad for a cellular phone company — without your consent! Can you imagine?
That’s exactly what happened to Alison Chang of Bedford, Texas after attending a church camp in Australia. A camp counselor […]
September 13, 2007 – 12:19 pm
Online ad spending seen topping radio spending
B-to-b ad pages, revenue down
‘Journal’ reorganizes ad sales department to pump integrated sales with Web properties
Online newspaper advertising up 19%
Time Inc. to shutter “Business 2.0”
Yellow Book to test video advertisements
Marketers prepare for ‘blended search’
Online marketing tools come of age
These are headlines from just the first six pages of the […]
August 23, 2007 – 6:41 pm
This summer Kolbrener published a newsletter on Greenwashing, the practice of talking the green talk in your marketing and advertising but not necessarily walking the green walk. Essentially, if you’re going to execute a campaign incorporating “Green”, then your actions better be as substantive as your ads or your brand will suffer. BP is going […]
