Category Archives: Google

What do Barry Bonds and Arnold Schwarzenegger have to do with Google?

For those of you new to SEO and the terminology, first let me explain PageRank. 
PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be […]

Extra! Extra! Paperless Society Almost Here

When the almighty “they” speak of a ‘paperless society’ it’s typically in reference to paper — you know, office paper, correspondence, forms, spreadsheets, etc. I for one still see that model being a long ways off (have you ever tried to read 30 continuous pages on-screen?). What is practically imminent though is the newspaper-less society. […]

Social bookmarks, not social spam

The latest online marketing trends include search engine optimization, and now we can add social bookmarking.
Wikipedia defines social bookmarking as:
A social bookmarking system or network, users store lists of Internet resources that they find useful. These lists can be accessible to the public by users of a specific network or website. Other users with similar […]

Websites go green by going black

This never crossed my mind, but your website is more green if it is black. In January of this year, Mark Ontkush wrote a blog post that claimed if Google changed their page background to black, they would save 750 megawatt-hours a year. 
As Mark says:
As noted, an all white web page uses about 74 watts to display, […]