Category Archives: Interactive

50 Top Niche Social Media Sites, and Their Power Accounts

December 4, 2007 – 3:16 pm

This fall marked the first semester Kolbrener had an internship in SEO/Interactive Marketing.  Tanya Ferrell, our SEO intern, has been spending a lot of time researching social media.  After reading her latest article, 4 Types of Social Media Marketers and the 1 You Never Read About , I asked her to write a post for our blog.  So without further ado, here […]

By Brandon Fritz | Also posted in Social Bookmarking, Search Engine Optimization | Comments (34)

BtoB Headlines And The New Math

September 13, 2007 – 12:19 pm

Online ad spending seen topping radio spending
B-to-b ad pages, revenue down
‘Journal’ reorganizes ad sales department to pump integrated sales with Web properties
Online newspaper advertising up 19%
Time Inc. to shutter “Business 2.0”
Yellow Book to test video advertisements
Marketers prepare for ‘blended search’
Online marketing tools come of age

These are headlines from just the first six pages of the […]

By George Potts | Also posted in Advertising | Comments (0)

All-Bran: Take a load off

August 1, 2007 – 3:17 pm

All-Bran cereal has a new commercial, which really speaks to the brand’s promise.   
The construction worker in the commercial had problems staying regular until he tried All-Bran.  The advertisement never comes out and says what ’staying regular’ is or how All-Bran will help, but their metaphors are pretty hard to miss (especially 14 seconds into the […]

By Brandon Fritz | Also posted in Viral Marketing, Advertising | Comments (3)

Social bookmarks, not social spam

July 26, 2007 – 2:34 pm

The latest online marketing trends include search engine optimization, and now we can add social bookmarking.
Wikipedia defines social bookmarking as:
A social bookmarking system or network, users store lists of Internet resources that they find useful. These lists can be accessible to the public by users of a specific network or website. Other users with similar […]

By Brandon Fritz | Also posted in Social Bookmarking, Search Engine Optimization, Google | Comments (0)

Agency billing gets comical

July 25, 2007 – 12:48 pm

For those of us who work for agencies, you understand the importance of constantly updating timesheets with your hours on a project.
The Puppet Agency, created by Blue Sky Agency, produces videos of typical daily occurrences within advertising agencies.  Episode 2 may hit home for those of you who have large or conglomerate agency experience. 
When asked […]

By Brandon Fritz | Also posted in Advertising | Comments (0)

Websites go green by going black

July 24, 2007 – 4:58 pm

This never crossed my mind, but your website is more green if it is black. In January of this year, Mark Ontkush wrote a blog post that claimed if Google changed their page background to black, they would save 750 megawatt-hours a year. 
As Mark says:
As noted, an all white web page uses about 74 watts to display, […]

By Brandon Fritz | Also posted in Google | Comments (1)

Simpsonize-Me

July 21, 2007 – 6:31 pm

The Simpsons movie promotional blitz is on!  The arsenal includes commercials, billboards, sponsorships, print, and my favorite, posters in 7-11s. Now add the Be Yellow campaign. 
Upload your photo and the Simpsonizer will turn you into a resident of Springfield.  You can then place your character into a screen saver, wallpaper desktop, and more. The website supplies all the tools […]

By Brandon Fritz | Also posted in Viral Marketing | Comments (0)