1. Narrow your focus: Find your target audience and gear your marketing efforts to that audience. Trying to appeal to everyone typically does not work.
2. Inconsistency in Your Marketing Efforts: You need to have the same look and feel across all of your ads, promotions, and overall marketing efforts. This is a critical part of […]
Back in October of 2007, John Quelch of WPP and professor since 1979 at the Harvard Business School, shared his insight with Laura Mazur and Louella Miles regarding the power of “branding an ingredient” as a key to better marketing a larger or more complex product or service. ”When is the provider of the final product or service willing to compromise its own brand-building to add the […]
Here’s a company that seems to really understand the sales: game: http://www.irwinpollackconsulting.com. They are also willing to put their money where their mouths are because they have bid the top billing on google PPC for “sales and marketing“. A few words of wisdom from their site: “The reality is, your customer will buy from you for […]
