Category Archives: sales and marketing

Top 6 Marketing Mistakes in 2008

1.    Narrow your focus: Find your target audience and gear your marketing efforts to that audience. Trying to appeal to everyone typically does not work.

2.    Inconsistency in Your Marketing Efforts: You need to have the same look and feel across all of your ads, promotions, and overall marketing efforts.  This is a critical part of […]

A company that understands the sales game

Here’s a company that seems to really understand the sales: game: http://www.irwinpollackconsulting.com. They are also willing to put their money where their mouths are because they have bid the top billing on google PPC for “sales and marketing“. A few words of wisdom from their site: “The reality is, your customer will buy from you for […]