Category Archives: Television

Relax, it’s FedEx… and it’s Friday

It’s been crazy around here recently. Project after project, and it seems there are not enough hours in the day.
As busy as we have all been, no one has been more inundated than George Potts.
Lore of George’s work ethic and responsibility has stretched across the nation.

Whatever Happened to Parental Responsibility?

The week’s Advertising Age reports that even after Big Food, 11 major food marketers including Kellogg, Kraft Foods, General Mills and Unilever, voluntarily shifted or eliminated $1 billion in kid-targeted junk-food marketing, critics, watchdogs and regulators such as Federal Trade Commission’s Jon Leibowitz are now pressing for more restrictions on more marketers including media companies. […]

Real Time Tweaking

This week MTV Networks became the first national network group to partner on an ongoing basis with Visible World, the direct-response company that empowers advertisers to update their campaigns in real time. Cool technology, but I believe it is really limited to only live television events. When it comes to regularly scheduled programming combined with […]