Category Archives: Viral Marketing

All-Bran: Take a load off

All-Bran cereal has a new commercial, which really speaks to the brand’s promise.   
The construction worker in the commercial had problems staying regular until he tried All-Bran.  The advertisement never comes out and says what ’staying regular’ is or how All-Bran will help, but their metaphors are pretty hard to miss (especially 14 seconds into the […]

Simpsonize-Me

The Simpsons movie promotional blitz is on!  The arsenal includes commercials, billboards, sponsorships, print, and my favorite, posters in 7-11s. Now add the Be Yellow campaign. 
Upload your photo and the Simpsonizer will turn you into a resident of Springfield.  You can then place your character into a screen saver, wallpaper desktop, and more. The website supplies all the tools […]

Mentos Viral Marketing 2.0

I love Mentos’ most recent viral marketing initiative: MentosIntern.com. Props to Elizabeth Cannon, Mentos’ brand manager, and Paul Bichler, creative director at Bartle Hegarty, the agency that created the concept. According to Cakke, a blog focused on domain name values, MentosIntern.com is “the fastest-growing domain name we’ve ever seen” based on its generating more than […]