Marketing and Sales: “Two great tastes that taste great together.”


Posted on October 28, 2007 – 10:43 am in Blogging, Advertising | Be the first to comment
You got chocolate in my peanut butter! You got peanut butter on my chocolate! That very successful 1970s launch for what is now a ubiquitous treat is the perfect metaphor for the way marketing and sales disciplines often view each other. To make matters worse, most marketing professional have convinced their clients that “successful” marketing [Read more →]

Relax, it’s FedEx… and it’s Friday


Posted on October 26, 2007 – 2:50 pm in Blogging, Advertising, Television | Comments (1)
It’s been crazy around here recently. Project after project, and it seems there are not enough hours in the day. As busy as we have all been, no one has been more inundated than George Potts. Lore of George’s work ethic and responsibility has stretched across the nation. [Read more →]

Extra! Extra! Paperless Society Almost Here


Posted on October 25, 2007 – 1:52 pm in Search Engine Optimization, Google, Advertising | Comments (1)
When the almighty “they” speak of a ‘paperless society’ it’s typically in reference to paper — you know, office paper, correspondence, forms, spreadsheets, etc. I for one still see that model being a long ways off (have you ever tried to read 30 continuous pages on-screen?). What is practically imminent though is the newspaper-less society. [Read more →]

Kolbrener on KDKA


Posted on October 12, 2007 – 8:38 am in Advertising | Be the first to comment
George, I know you’re ‘geeked’ out

College Selection Process


Posted on September 27, 2007 – 1:11 pm in Advertising | Be the first to comment
You studied hard, you took your SATs, your guidance counselor made a few uniformed suggestions. Maybe, you bought a book that had a Zagat’s type description of colleges and universities. If you were lucky, your parents knew someone who knew someone at some semi-respectable college or University. You filled out your application, wrote your essay, and waited. [Read more →]

Smile. You could be in advertising — literally!


Posted on September 24, 2007 – 5:02 pm in Consumer Marketing, Design, Advertising | Be the first to comment
So imagine that you’re at an event with friends and someone takes a picture of you. Then, that exact photo ends-up in an ad for a cellular phone company — without your consent! Can you imagine? That’s exactly what happened to Alison Chang of Bedford, Texas after attending a church camp in Australia. A [Read more →]

BtoB Headlines And The New Math


Posted on September 13, 2007 – 12:19 pm in Interactive, Advertising | Be the first to comment
Online ad spending seen topping radio spending B-to-b ad pages, revenue down ‘Journal’ reorganizes ad sales department to pump integrated sales with Web properties Online newspaper advertising up 19% Time Inc. to shutter “Business 2.0” Yellow Book to test video advertisements Marketers prepare for ‘blended search’ Online marketing tools come of age These are [Read more →]

BP Is Greenwashing


Posted on August 23, 2007 – 6:41 pm in Greenwashing, Consumer Marketing, Branding, Advertising Age, Advertising | Comments (2)
This summer Kolbrener published a newsletter on Greenwashing, the practice of talking the green talk in your marketing and advertising but not necessarily walking the green walk. Essentially, if you’re going to execute a campaign incorporating “Green”, then your actions better be as substantive as your ads or your brand will suffer. BP is going [Read more →]

Are Any of Your Targets Transumers?


Posted on August 20, 2007 – 4:14 pm in Consumer Marketing, Advertising | Comments (1)
There is a new marketing type in town and they are called transumers. As classified by Rainer Evers in a trend briefing on trendbriefing.com, transumers are “consumers who are more interested in the experience rather than owning.” Well, yeah . . . that’s called renting. They’re just renters, right? Not exactly. Transumers do rent, but [Read more →]

Props to Pat Fallon


Posted on August 16, 2007 – 4:12 pm in Advertising Age, Advertising | Be the first to comment
I simply wish to give props to Pat Fallon. It was reported in the August 6, 2007 Advertising Age that Pat, the legendary founder of his celebrated namesake agency, was “shifted into an emeritus role last week in a restructuring by parent Publicis Group.” This move essentially puts the shop under the oversight of Saatchi [Read more →]