The tools in our Brand Strategy Toolkit, described briefly below, are designed to reveal your unique brand strengths, generate valuable insights for decision-makers, assess your marketing materials and competitive landscape, and establish the strategic foundation for successful branding, marketing and sales.
Image Mapping is an innovative visual exercise with key stakeholders that elicits richer, more revealing responses than standard interviews and helps both Kolbrener and the client to better understand internal perceptions of brand strengths, competitive differentiation, target audiences, organizational processes, etc.
Deliverable: Image Mapping report and/or slide presentation plus OneStart lead generation package.
Call 800-657-8106 or click here for more information.
Initial research and assessment of search engine rankings and Web site from an SEM perspective, and comparison with competitor SEM efforts.
Deliverable: Onsite briefing and presentation; brief writtenassessment available upon request.
Call 800-657-8106 or click here for more information.
An online survey given to members of your organization. This is a quantitative assessment regarding the health of your brand relative to the lifecycle of your organization.
Deliverable: Written assessment with quantitative scoring.
Call 800-657-8106 or click here for more information.
An online survey given to your clients or customers. This is a quantitative assessment measuring the relative health of your client relationships and their perspective of your offering.
Deliverable: Written assessment with quantitative scoring.
Call 800-657-8106 or click here for more information.
A review of existing marketing and sales materials to measure effectiveness and overall cost-efficiency, identify gaps and areas for improvement, and create a roadmap to ensure that future materials align with marketing and business objectives.
Deliverable: Executive summary and brief reviews of individual pieces.
Call 800-657-8106 or click here for more information.
A comparative review of key competitor marketing materials to evaluate relative strength of presentations, describe basic positioning, and identify opportunities for differentiation.
Deliverable: Executive summary and brief reviews of individual competitors.
Call 800-657-8106 or click here for more information.
Interviews with your top clients and/or representatives of your most desirable prospect segment in order to understand your brand strengths, challenges, and opportunities from the customer's perspective.
Deliverable: Report describing characteristics and needs of "ideal customer" as well as the qualities they value most and the messaging and tactics that reach them most effectively.
Call 800-657-8106 or click here for more information.